CSAE: Communicating with Confidence in Divisive Times

Communicating with Confidence in Divisive Times
In Partnership with the Association Societies Alliance, a consortium of chief staff officers and members from across SAEs in the US and New Zealand.

Date/Time: February 11 and 12, 2026 | 12:00 – 1:00pm MT (This is a two-part session; attendees will participate both days)

Rates: $120 for members.
CAE Hours: Eligible for 2 CAE hours
Registration:  Will be open and available beginning in December, 2025.

In an era of heightened sensitivity and polarized opinions, association leaders are navigating increasingly complex communication challenges. Whether it’s responding to social issues, managing internal disagreement, or protecting your organization’s reputation, how and when you communicate matters more than ever.

Join Jen Hellman, communications expert and CEO of Goff Public, for a highly relevant virtual session designed to equip you with practical tools and frameworks for leading through crisis and controversy. You’ll explore how to respond effectively to hot-button issues, build trust with members and boards, and lead your association with clarity and confidence — even when the stakes are high.

You’ll walk away with:

• Proven frameworks for decision-making under pressure
• Strategies for responding to divisive issues with authenticity and empathy
• Tips to avoid communication missteps and navigate stakeholder backlash
• Tools to proactively prepare your organization for reputational threats
• Techniques for aligning internal teams and boards on sensitive matters

This virtual experience goes beyond theory. You’ll engage with real-world scenarios, discuss peer challenges, and walk away with templates and talking points you can use immediately.